Most business programmes hand you tactics and skip the thing that runs it all: the mind of the owner. The Mindshaper Academy trains the whole triangle — the thinking, the plan, the doing — with software that runs your marketing and a room in Sheffield that makes sure it actually happens.
The limit of every business is the limited imagination of its leader.Terry Gormley — Founder, Mindshaper Academy
You'll have been told it's discipline — from a coach, a book, a stage, or the voice in your own head at two in the morning. It isn't. You started a business. You kept it alive through things that would have finished most people. Whatever else is true, that is not the profile of somebody who lacks discipline.
"You lack discipline" isn't a diagnosis. It's a description of the symptom, handed back to you as though it were the cause — like telling someone with a fever that their problem is being too warm. It leaves you with one option: try harder, using the thing that already isn't working.
What's actually going on has a name. Close the gap — get the two halves of your mind agreeing — and the things you already knew you should do stop requiring a fight. That's the whole game, and it's the work the Academy is built around.
The distance between what you have consciously decided to build, and what some deeper part of you has already decided is safe to have.
Your conscious mind picked the goal. But your conscious mind isn't what runs your Tuesday — and when the two disagree, the older one wins.
Three sides. Remove one, and the whole thing stalls.
The skills, attitudes and perspectives that produce optimal performance. Sharper focus, resilience, imagination. It's the foundation the other two sides stand on — which is why it's the side we teach first.
Clear goals, the right plan, and systems that scale. Most programmes begin here. We make it the second step, because a strategy is only as good as the head that has to execute it.
Daily action, follow-through, weekly rhythms. Discipline isn't a personality trait — it's a structure you build, and we build it with you, in the room, every six weeks.
Think + Plan + Act = momentum — and momentum is what compounds.
Four assets, one membership. The software that runs your marketing, every course we've ever built, the room that keeps you honest — and the people who know what you said you'd do. Nothing here is taken away at any tier.
Momentum-AI — the system that runs your marketing while you work.
Built live with the founding 100, week by week — and it never stops growing.
Where you stop reading about it and actually do it.
A room of owners who know what you said you'd do.
The library is being built, and it is being built in front of you. Some of what's listed is live now; the rest is released across the year, course by course. You are not buying a finished archive and we're not going to pretend you are. What you're buying is everything that's there now, everything added this year, and everything added after that — at the price you joined at. Founding members get the whole library built around the questions they ask in the room.
£97 a month — locked for life for the founding 100. Whatever the price does later, yours never moves. No contract · cancel any time · or £970 for the year, two months free. Then do the test that actually settles it: total your own tools — CRM, email platform, scheduler, funnel builder, invoicing, review chaser, social planner, the AI subscription. Most owners are already past £97 before a single one of those tools talks to another.
Momentum-AI puts your social posting, lead capture, follow-up and booking into one system, with an AI team working every channel so no enquiry goes cold. One push, and it keeps going.
Watch — what it actually is, and what it does
Facebook, Instagram, LinkedIn, TikTok and Google Business, planned and posted from one calendar.
Replies in your voice, qualifies the enquiry, offers calendar times — and hands over to you the moment it's out of depth.
Unlimited landing pages, funnels and websites, built from proven templates and wired straight into the CRM.
The money is in the follow-up, so it never skips one. Text in minutes, email in ten, a reminder tomorrow, re-engagement in a week.
One thread per customer across every channel — SMS, email, WhatsApp, socials and calls, in one place.
Every lead, every stage, every number that matters — unlimited contacts, with invoicing and payments built in.
Every event, in person, in Sheffield. Published twelve months ahead. Adding a date is allowed. Moving one is not. Put the dates in your diary the day you join — they'll still be true in a year.
Why rooms, and not another webinar? Because something special happens when you put people in one. You learn, you network, you connect — and you leave having actually worked on all three sides of the triangle: your mental capacity, your plan, and the action you take. Every one of these days does all three, in the room.
Academy Day one, the first room. A full day working on the business, not in it.
Every Academy Day opens with your Blueprint on the table and closes with the next six weeks written down. This is the first one — the day the founding members meet.
You know what to do. You're not doing it.
Two days on what's actually stopping you, and how to change it. Day one cuts the brakes — the thing you've been avoiding, named, diagnosed and acted on before you leave. Day two builds the engine: state, structure, and the rhythm that carries it. The course Terry has run for over a decade, now on the Academy calendar.
What moved, what didn't, and why.
The last room of the year. The honest review most owners never sit through — and January's plan set while everyone else is winding down.
The Momentum Triangle, in full.
Three days at the start of the year. Everyone leaves with a written Blueprint — the document every Academy Day for the rest of the year opens with. The year, designed on purpose.
Why every UK date is a Thursday. Monday is catch-up day and Friday is a write-off. Midweek gets a full day's attention, and it puts the dinner on a Wednesday night — the easiest night of the week to stay over, because it isn't eating your weekend or wrecking your Monday.
Two golden tickets a year — each puts a guest in the room for an Academy Day with nothing to pay: the £97 day ticket is waived, and there's no fee behind it. And the dinner the night before every Academy Day is open to any member — £35 at cost, included in the Forge. From the second room on, £20 holds a member's seat.
The Academy closes the gap between what you know and what you do. Once the business is moving, the question changes — from "how do I get this done?" to "who do I need to become to lead this?" Better with people, better in front of a room, better at asking for the business. The Forge is the next level of membership: eight days of training with Terry, a private room the night before every Academy Day, every event included instead of paid for, and a lot more time in the room.
Sixty to ninety minutes, from 6pm, behind a closed door. A small, select group in a private room with Terry, working on the biggest thing in each of their businesses — not a Q&A, and not a webinar with the lights down. It's always done by 7:30, because that's when everybody moves through to the bar and dinner starts.
It's where Blueprints get worked and where the room's real problems get answered in front of everybody. Twelve people learn from one person's question — worth more than twelve private conversations, at a fraction of the time.
It's bolted onto a date you're already attending. No extra travel, no extra venue, no extra diary entry.
Bought separately, as an Academy member, that's £4,901 a year. The Forge, paid for the year, is £2,970 — the eight days on their own cost more than the whole Forge year, before the six Forge sessions and Cyprus, which aren't sold anywhere, at any price.
How you join: you click. No application, no interview, no waiting list. Upgrade or downgrade in any month. The barrier to the Forge is £297 a month — and £297 a month is barrier enough.
An eight-day training Terry has built from more than twenty years of working with business owners, and from his own training with John Grinder, one of the two men who created NLP. Friday 11 to Friday 18 June 2027, in Sheffield, straight after the June Academy Day. On its own it's £3,600. In the Forge, it's included.
Days 1–4 · NLP for Business Owners. How your own mind works, and how to change the patterns that hold you back. Understanding the minds of your clients — how they think, decide and buy. Deep rapport, the skill underneath everything else: no rapport, no sale, no team, no influence. Leadership, developing your team, and advanced thinking strategies for clearer decisions under pressure.
Days 5–6 · Powerful Presentations. If you're going to lead, you have to be able to stand up and be heard. Structure a message people remember, manage your state before you speak, hold a room, and tell stories that move people to act.
Days 7–8 · Successful Selling Skills. Built on the rapport from days 1–4. Find out what people really want, present your offer as the answer, handle objections without pressure, ask for the business with confidence — and follow up, because most sales are made after the first conversation.
Forge members paying monthly join the eight days once they've committed to twelve months of membership, or have paid twelve months by the time the course starts. Paid for the year, you're in.
Not a conference and not a jolly. A small room, three days, in the place Terry actually lives — and the point of the travel is that an owner who has flown to Cyprus has already left their business behind. They can't nip back to the office at lunchtime. Nobody leaves at three to beat the traffic.
It's the only thing on this entire page you cannot buy at any price. It isn't sold separately, it isn't sold to Academy members, and it isn't sold to Forge members paying monthly. One way in: the Forge, paid annually — every Forge annual taken up to 31 December 2026 carries a place. After that date it closes, and the room is the room.
Your place covers the retreat itself — three days on the island with Terry and the rest of the Forge, working on what comes next for you and your business, with time to enjoy where you are. You arrange your own travel and accommodation.
One-to-one access. Not at any tier, not as an upsell, not quietly. Everything here scales — the library, the weekly expert, the rooms — and the moment Terry becomes the delivery mechanism, the model that lets a thousand owners in at £97 stops working.
At £297 you don't get access to Terry. You get the room. That's the honest version, and it's the reason the £97 can exist at all.
Down the pit in October 1982, aged seventeen. Fifteen years in the fire service. In business since 1998, with four seven-figure acquisitions along the way. Trained directly with John Grinder, co-creator of NLP — in 2004, 2005 and 2017 — and has assisted on trainers' training since.
Coal is potential locked in the ground. A fire pump's impeller turns potential into kinetic. Mindshaper turns potential into action. He has spent his whole working life releasing stored potential — this is just the version where it's yours.
"If effort were the answer, every miner I worked with would have retired wealthy."
The whole membership is built so the risk sits with us, not you. Three promises, no small print:
No contract, no notice period, no awkward phone call. Monthly members cancel in a click, effective at the end of the month.
Come to your first Academy Day. If you get to the end of it and can't name one thing you'll do differently — or you simply aren't happy — tell us in the bar that evening, or email the next morning. Everything you've paid comes back. No forms, no notice period, no hard feelings.
Leave part-way through the year and we work the refund out by hand, on a fair and transparent basis — the terms set out exactly how. We're not holding anybody's money hostage to a discount.
The cart is open from Tuesday 22 September, 11:00, to Sunday 4 October, 23:59. Then it shuts until December. Miss it and the next room is the tenth of December, not the eighteenth of November. Not scarcity theatre — a consequence of the rule that dates never move.
Be the first to know. Leave your name below and the moment we go live you'll hear it before anyone else — with first claim on the founding 100.
Claim your place. The founding 100 places go in the order people claim them — and when they're gone, the £97 lock goes with them.
£97 is locked for life for the founding 100. Whatever the Academy charges in a year, you'll still be paying this.
And you'll watch it being built. The library and membership platform are being made live, week by week — new sessions recorded with the founding members and added as we go, starting from launch.
Free. No card, no obligation — first claim on the founding 100.
There is no struck-through pricing on this page. Both prices are real, both are purchasable, and adding the entire Academy makes it cheaper. The honest reason: the software is the easy twenty per cent. If it worked on its own, everybody who ever bought a CRM would be rich — and we've watched owners buy systems exactly like this one and abandon them by spring, for years. It's never the software's fault. It's that nobody was there when it got hard.
So the £197 exists because we won't pretend to discount something we'd never actually charge. We'd rather have you in the room than have your money — and we've priced it so that's the obvious choice rather than a persuasive one.
You pay ten monthly payments in one go, and you're a member for twelve. Two months free, taken off the front, not promised at the back. On the Academy, the year also carries a Will To Act ticket. It renews at the twelve-month mark on exactly the same terms — ten payments, twelve months — at the price you locked. Not a higher renewal rate, and not a different deal once you're in.
And there's no VAT on it — for now. We are not VAT registered yet. Pay for the year before we are and there's no VAT to add: roughly £194 on the Academy annual, £594 on the Forge. This is genuinely temporary — we will register, and the moment we do, VAT is added to everything. Join annually in the next few weeks and you miss it.
Set-up is included on every plan — nothing extra to pay. We get you set up, your snapshot loaded and your world moved across, with the 23 videos alongside it.
Not ready? Start with the free course — The Mental Operating System — or get The Gap, one short email a week.
No contract, either plan. Come to your first Academy Day and if you can't name one thing you'll do differently, every penny back. Prices exclude VAT — and right now there isn't any.
The cart opens on Tuesday 27 October at 11:00 and closes at 23:59 on Wednesday 4 November. The founding 100 places go in the order people claim them. After that it shuts until 10 December — leave your name on the "Be the first to know" list and you'll hear the moment it re-opens, before anyone else.
For the founding 100, yes. £97 a month for as long as you stay a member, whatever the price does later. Leave and rejoin, and you pay whatever it is then — the lock belongs to the unbroken membership.
No. Monthly members cancel any time, effective at the end of the month; annual members who leave mid-year have their refund worked out by hand, on a fair and transparent basis — the terms set out exactly how. There's no onboarding fee on either plan.
Sheffield, in person. The calendar is published twelve months ahead and doesn't move, so you can plan the year around it. Dinner the night before each Academy Day is open to any member — £35 at cost, included in the Forge. From the second room on, £20 holds your seat.
Because we won't put a fake price next to a real one. £197 is what the software costs if you want it without the room — and a few people genuinely do, which is fine. £97 is what it costs with the room, because the room is what makes anybody actually use it. We'd rather have you in the room than have your money, and we've priced it so that's the obvious choice rather than a persuasive one.
There isn't one. A thousand members at £97 is a better business than a hundred at £997 — and it only works because nothing in the model depends on Terry's diary. No one-to-one, at any tier. That single design rule is what pays for everything else on this page.
Start at £97. There's no gate on the Forge and no application — you can move up in any month with one click, and the first time you sit at dinner next to somebody who was in the 6pm room, you'll know whether you want to be in it. And if you're an Academy member adding Unlocking the Will To Act at £297, notice: the same £297 puts you in the Forge for that month, and the course is included. Same money, spent differently. And at the centre of the Forge is Develop the Business Owner — eight days with Terry each June that cost £3,600 on their own, more than a whole Forge year.
Yes — the same platform sold on its own at £197 a month, all of it. One inbox, CRM with unlimited contacts, unlimited funnels and automations, calendars, invoicing and payments, with a £10 monthly usage credit and anything above it at cost. Nothing held back for a higher tier — Voice AI included, which answers the phone and books into your calendar; its minutes draw on your credit, and past that you pay what we pay.
You've got a CRM you half set up two years ago. That's not a CRM, that's a subscription. This one arrives with the work already done — the snapshot pre-loaded on day one, so you edit something that runs instead of building from an empty screen.
It isn't, and we've said so in black and white rather than letting you find out. You're joining at the point where the library gets built around the questions the founding members ask. In twelve months it'll be worth several times what you're paying — and you'll still be paying what you're paying.
Correct — and that's the argument, not the obstacle. You were sold a tactic. Nobody ever showed you why you don't act on what you already know. That's module one, and it's free.
Six days a year, published twelve months ahead. And the software takes work off you rather than adding it — which is the whole point of the snapshot arriving already built and 23 videos walking you through it.
Neither was Terry, six years underground. If effort were the answer he'd have retired at thirty.
Pay for ten months, get twelve: £970 for the year against £1,164 monthly — two months free, taken off the front, not promised at the back. It carries a ticket to Unlocking the Will To Act — £297 on its own, to use or give away. And while our VAT registration window lasts there's no VAT on it either — roughly £194 that stays with you. It renews at the twelve-month mark on exactly the same terms and at the price you locked. Leave mid-year and we work the refund out by hand, on a fair and transparent basis, as set out in the terms.
Come to your first Academy Day. If you get to the end of it and can't name one thing you're going to do differently in your business — or you simply aren't happy — tell us in the bar that evening, or email the next morning. Every penny you've paid comes back: the membership, the dinner, all of it. No forms, no notice period, no hard feelings — and you keep everything you learned that day.
Then don't — start with The Mental Operating System — our first training programme, free, in full, no card. It's the Think side of the Momentum Triangle, and it's where every member starts anyway. Or start smaller: The Gap is one short email a week — something to think about, something to reflect on, one thing to do.
One short email to business owners, every week, from Terry. Where you want to be, where you actually are, what's in the way — and one thing to do about it. Never a list, never a plan. One.
For business owners who take their own personal development seriously. Every week: something to think about, something to reflect on, one thing to do.
The space between where you are and where you want to be, worked on weekly. 400–600 words.
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